Madelyn Fernstrom

Cereal Drops "Immunity" Claim

There's some good news in the battle about accurate nutrition claims on packaged foods. You've seen my recent blog, from November 3, on the outrageouis claims on the front of the box of both Rice Krispies and Cocoa Krispies: "supports a healthy immune system". Check out that blog and accompanying Today segment for more background info.

Kellogg's has now wisely decided to voluntarily remove the claim from the front of the boxes of these cereals. A good thing, since the FDA was taking a closer look at these claims, based on the comments of health professionals, and others, including the city of San Francisco.

Looking for accurate nutrition information on your box of cereal? Stick to the regular nutrition label. Aim for low sugar, high fiber cereals, or mix one of these with one of your current choices. From Cheerios to Shredded Wheat, there are plenty of tasty, healthful choices that can contribute to a healthy lifestyle. Even so, that's only part of your "eating day".

Bottom Line? Sometimes a bowl of cereal is just a bowl of cereal.

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